Functional Confections Market Targeted at HiE
in Frankfurt
Frankfurt,
Germany, November 14, 2006: At Health
Ingredients Europe (HiE), Fortitech Europe, the
world leader in custom nutrient premixes, is highlighting
its latest custom formulations for a fast-growing
sector of the nutrition industry functional confections.
Fortitech's research shows that many demographics,
especially aging generations, are looking for
new and innovative ways to get their nutrition;
confections prove to be excellent applications
for fortification.
At the exhibition, Fortitech Europe will be sampling
several fortification solutions including three,
condition-specific fortified ice cream concepts
each providing high levels of vitamins and minerals,
plus added plant extracts and nutraceuticals.
The first sample is a cactus-flavored, energy/immunity
boosting ice cream complete with guarana, green
tea extract, vitamin B1, B2, B6, B12, biotin,
folic acid, niacin, pantothenic acid, vitamin
C and zinc. The second sample will be an antioxidant
red-berry flavored ice cream with rooibos red
tea extract, lycopene, acerola, vitamin E and
selenium. The third will be a mint-flavored, synergistic
bone-health ice cream packed with soy isoflavones,
calcium, vitamin D3, vitamin K1, magnesium and
manganese. Top-off the ice cream with a fortified
chocolate topping which shows the technological
value of using a stabilized minerals premix. This
innovative treat contains chromium, copper, iron
and zinc.
Also available for sampling will be three types
of chocolate clusters each addressing specific
and important health-related issues. Brain-healthy
chocolate clusters are packed with 16 different
nutrients including a complete antioxidant profile,
calcium and iron for improved cognitive function.
The heart-healthy chocolate clusters are a solid
option to boost cardio health. This treat supports
good heart health and wellness by providing lycopene,
coenzyme Q10, vitamins B12 and B6, vitamin C,
and folic acid. Fortitech Europe?s bone-healthy
chocolate cluster premix is formulated to strengthen
bones and potentially help slow the progress of
osteoporosis in adults. This chocolate sample
is packed with calcium, vitamin D and magnesium
? all crucial nutrients to ensuring bone-health.
Fortitech Europe is also anticipating increased
consumer demand for confectionery products such
as fortified gumballs. Our gumball formulation
features a custom premix with 100 percent US RDA
of niacin, folic acid, pantothenic acid and 8
essential vitamins, including A, C, D, E, B1,
B2, B6 and B12. This great tasting gumball is
available in grape, watermelon, cherry and bubble
gum flavors.
Health Ingredients Europe is a bi-annual exhibition
which attracts thousands of industry leaders from
across the globe. In the last edition of Hi Europe,
show organizers welcomed over 7,000 attendees
of which almost 6,000 were unique visitors. HiE
showcases nutraceuticals, health, organic, food
and natural ingredients from more than 450 companies
worldwide.
About Fortitech Europe ApS
Fortitech Europe ApS is part of the global network
of manufacturing and distribution companies of
Fortitech, Inc., the world leader in the development
of custom nutrient premixes for the food, drink
and pharmaceutical industries. Located in Gadstrup,
Denmark, the company is exclusively dedicated
to the manufacture of nutrient premixes. Fortitech
Europe is ISO 9001:2000 certified and meets kosher
and Halal requirements. The company also meets
HACCP and allergen monitoring program standards.
For more information, visit fortitech.com
featuring “FortiSource" the ultimate
fortification destination.
Not just premixes...Strategic Nutrition.
Fortitech, Inc.
Contact: Mark Fanion
2105 Technology Drive
Schenectady, NY 12308 USA
Tel: +518.372.5155
Cell: +518.479.9446
fanion.mark@fortitech.com
Fortitech, Inc. europe pursues the growing functional
confections market at HiE in frankfurt
